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05.02.2019

Apple’s Angela Ahrendts On Re-Energising Retail

05.02.2019
Angela Ahrendts, Senior Vice President of Retail at Apple, at the former Carnegie Library in Washington, DC which is being transformed into an Apple store. Credit: AMY HARRITY

A rare interview with the acclaimed visionary of 21st-century commerce.

It’s not every day you get a call inviting you behind the scenes at Apple, so in between Pitti Menswear and Paris Couture, I flew out to Washington, DC to meet Angela Ahrendts – the tech titan’s Senior Vice President of Retail. Having witnessed how she transformed the fortunes of Burberry while she was CEO from 2006-2014, I was fascinated by her ongoing plans to revitalise the future of in-store shopping for the decade ahead. Retailers big and small can benefit from her fresh ideas and expertise - read my interview with Angela on the newly launched VogueBusiness.com.

 

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