05.02.2019
A rare interview with the acclaimed visionary of 21st-century commerce.
It’s not every day you get a call inviting you behind the scenes at Apple, so in between Pitti Menswear and Paris Couture, I flew out to Washington, DC to meet Angela Ahrendts – the tech titan’s Senior Vice President of Retail. Having witnessed how she transformed the fortunes of Burberry while she was CEO from 2006-2014, I was fascinated by her ongoing plans to revitalise the future of in-store shopping for the decade ahead. Retailers big and small can benefit from her fresh ideas and expertise - read my interview with Angela on the newly launched VogueBusiness.com.
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